Digital Marketing Portfolio
2023
Presentation by
Sukma Bintang Cahyani
Creativepreneur enthusiast also Professional digital marketer + Social media manager.
Hello, I'm
Sukma Bintang.
LATEST EDUCATION
Diponegoro University
Bachelor of Social Science, International Relations and Affairs. GPA 3.76/4
Sept 2015 - Aug 2019
Purwadhika Technology School
Full Stack Digital Marketing
May 2023 - Aug 2023
Skills & Proficiencies
Design Mockups
I create realistic visual representations of client projects.
Search Engine Optimization (SEO)
I can do Keyword Research, On-Page SEO, Backlink Building
BudgetinG
I am comfortable with using software to compute for costs and budgeting.
Business Strategy
I create Strategic Planning, Market Research, Competitor Analysis for my business and client projects.
Branding
I create and developing Logo Design, Brand Identity Development, Brand Guidelines for my business and client projects.
Analytics and Data Analysis
I am comfortable with using Google Analytics, Social Media Insights, A/B Testing to analytics data
Communication
Creativity
Attention to Detail
I am a good listener and collaborator. I write and converse with ease.
I combine a vivid imagination with design sense and practical application.
I cover all bases and strive for perfection, even in the smallest details.
Related Certification
HubSpot Academy
HubSpot Academy
Social Media Marketing
Published Jul 2023 Expired Aug 2025
ID Credential 59ef1d1f9795469f9f4c3f24345d21ea
Google Digital Academy (Skillshop) , 2023
Google Digital Academy (Skillshop) - Google Analytics Certification
Published Jul 2023 Expired Jul 2024
ID Kredensial 77326561
Google Digital Academy (Skillshop) , 2023
Google Digital Academy (Skillshop) - Google Ads Display Certification
Published Jul 2023 Expired Jul 2024
ID Credential 77438854
Google Digital Academy (Skillshop) , 2023
Google Digital Academy (Skillshop) - Google Ads Search Certification
Published Jul 2023 Expired Jul 2024
ID Credential 77435372
Semrush
SEO Fundamentals Course with Greg Gifford Semrush
Published Jul 2023 Expired Jul 2024
ID Credential 303332
Google Digital Academy (Skillshop) , 2023
Google Digital Academy (Skillshop) - Google Ads Video Certification
Published Jul 2023 Expired Jul 2024
ID Credential 77440799
Google Digital Academy (Skillshop) , 2023
Google Digital Academy (Skillshop) - Google Ads Measurement Certification.
Published Jul 2023 Expired Jul 2024
ID Credential 77459267
Google Digital Academy (Skillshop) , 2023
Google Digital Academy (Skillshop) AI-Powered Performance Ads Certification.
Tools
Sukma Bintang Cahyani
Digital Marketing Portofolio
PROJECT 1 - ASTRA DAIHATSU LAMPUNG
Astra Daihatsu itsellf is one of the largest leading company car in Indonesia, focus on selling the family cars that uphold customer satisfaction. Part of it, Astra Daihatsu Lampung is one of the official Daihatsu dealers located in Lampung, precisely at Jl. Soekarno Hatta No.40, Kalibalau Kencana, Kedamaian, Bandar Lampung.
Over a span of 2 months, My team managed the dealership's social media efforts, focusing on elevating brand recognition, engaging customers, and ultimately boosting car sales.
We achieved an impressive 4.86% engagement rate and garnered 251 new followers on Instagram. Furthermore, our efforts resulted in 85 promising leads and the successful closure of 2 Sales and Purchase Agreements via Google Ads and Meta Ads, yielding a remarkable ROAS of 114.3, all of this effectively managed within a budget of 3.5 million IDR.
DIGITAL MARKETING PLAN
In Collaboration from Purwadhika and Astra Daihatsu project. Me and My team made a digital marketing plan that included the social media strategy, brand identity, social media audit, identifying the current situation, creating actionable content, audiences pain/persona, competitor research, data-driven situation, and creating paid marketing. Including our goals to make Astra Daihatsu Soekarno Hatta Lampung got their awareness, consideration, and conversion.
Social media content - DEVELOP content strategic
There are three main objectives, increasing awareness, generating leads, and driving sales. These objectives are integrated into our marketing strategy. We also tailor our content creation process to follow the customer journey and make our content more relevant to the audience.
Here are the top three best Instagram posts based on accounts reached and some other key metrics (Post engagement, Plays, Cost per Link clicks, etc) are also provided.
Reels
Reach:
4980
Impressions:
329
Plays:
713
Post
Video
Reach
49,231
Post
engagement:
495
Impression:
122,258
Reach:
10,588
Impressions:
196
Plays:
217
Instagram Feed - Social Media Content Management
We are creating the brand strategy for Astra Daihatsu Soekarno Hatta Lampung, making suitable content pillars, and localizing with Lampung people to produce engaging, relevant, and valuable content for them to improve the awareness, consideration, and conversion metrics; we also executed and creating the brand identity; using the Astra Daihatsu moodboard, up to date trends and on going events.
BEFORE
AFTER
64,907 Account Reached +10668.97%
205 Account Engaged +188.73%
Total Content
Impression
Age Range - 25-34
Post 24 content
Reels 8 content
Story 32 content
External Link Taps
Gender - Male (68.7%)
708 Total Followers +251
Reels Interaction 372
Content Interaction 1.643
Post Interaction 1.202
New Follower
Profile Visits
Top Locations - Bandar Lampung
173,106
1,689
251
36
Project Social Media Content Gallery
Here are some of the project social media I worked on (Concepting, Design, Editing , Reviewing and Improving Content)
best Meta Ads Performance
- Lead Phase 1
Performance : Rp915,510 spent
Reach : 45,154
Leads :38
Cost per Leads : Rp 24,092
- Lead Phase 2
Performance : Rp448,445 spent
Reach :12,028
Leads :25
Cost per Leads : Rp 17,938
- Traffic Instagram
Performance : Rp80,499 spent
Reach :10,232
Click : 488
Cost per Leads : Rp 165
Lowest Cost Per Leads
Rp. 165
Highest Reach
45.154
Most Clicks
488
Create Landing Page
we crafting impactful landing pages to elevate digital marketing outcomes. Discover how to design a captivating homepage that serves as a gateway to detailed unit-specific pages, offering in-depth insights into each vehicle. Learn the art of strategically placed Call-to-Action (CTA) elements that guide visitors towards lead generation forms, boosting your potential customer base. Elevate your marketing game by mastering the art of optimizing landing pages for maximum impact.
optimizing seo for Landing Page
TOTAL Artikel : 4
Created manual backling article directly to the Landing Page Astra Daihatsu Lampung. Implementing SEO strategies and YOAS optimization for best SEO rating results. Conducted trending and relevant keywords to guide the article themes.
google ads performance
- Ad Goals : Increasing traffic to Landing Page Astra Daihatsu Lampung
Impression
3,400
CTR
6,92%
Clicks
235
CPC
1,060
FINAL result
Impression
Target : 10,000
127,864
ctr
Target : 0,5% - 1%
1.56%
reach
Target : 5,000
68,803
total engagement
Target : 500
749
clicks (ctr)
Target : Based on CTR
2,798
engagemnet rate
Target : 2%
4.86%
views
Target : 5,000
8,334
conversion
Target : 30 Leads
85 LEADS/2 SPK
85
POTENTIAL LEADS
2
SALES AND pURCHASE AGREEMENT (SPK)
IDR 400M
TOTAL REVENUE
114.3
ROAS
PROJECT 3 - SARANG KNALPOT RONY | SEMARANG
About
Sarang Knalpot is a workshop that focuses on car exhaust modification and repair in Semarang that provides services to replace exhaust, Downpipe, Frontpipe or Manifold. Sarang Knalpot has two branches, namely on Jl. Jendral Sudirman which serves services around car exhausts and on Jl. Veteran serving services around Exhaust, Spooring, Balancing, Onderstel, Cables, Variations
DIGITAL MARKETING PLAN
Object Overview
Purwadhika bootcamp project in collaboration with Sarang Knalpot Semarang as a group project. In this project we handle digital marketing through social media platforms for branding.
Based on initial observations, it was found that Sarang Knalpot already has social media in the form of Instagram and Facebook, but much of the content only shows customer cars. Therefore, this project required content production with the main objective of raising awareness, consideration, and ultimately, driving sales of car units.
Instagram Feed - Social Media Content Management
Creating the brand strategy for Sarang Knalpot Rony, making suitable content pillars, and localizing with Car Exhaust Enthusiast to produce engaging, relevant, and valuable content for them to improve the awareness, consideration, and conversion metrics; We also executed and creating the brand identity; using the Sarang Knalpot Rony moodboard, up to date trends and on going events.
BEFORE
AFTER
25,247
Reach
+11676.06%
2,017
Followers
+128
328
Account Engaged
+32700%
2,140
Profile Visits
+1861.93%
Social media content making
There are three main objectives, increasing awareness, generating leads, and driving sales. These objectives are integrated into our marketing strategy. We also tailor our content creation process to follow the customer journey and make our content more relevant to the audience.
Here are example of content that we created based on funnel guideline to increase awarness, consideration and convertion metrics.
Awareness
Making Sarang Knalpot known and recognized by people.
Consideration
Encouraging people to think about choosing our product or service.
Conversion
Getting people to take the desired action, like making a purchase
OUR Best Instagram Post - Reels
Impressions:
10600
Impressions:
13153
Impressions:
7165
Reach:
9092
Reach:
11418
Reach:
6553
Likes:
89
Likes:
101
Likes:
54
Meta Ads Performance
Meta Ads Traffic 1
CTR 4.13%
Click 412
Engagement 89
CPC Rp209
Meta Ads Traffic 2
CTR 2.96%
Click 151
Engagement 109
CPC Rp258
Meta Ads Traffic 3
CTR 3.42%
Click 412
Engagement 54
CPC Rp209
Meta Ads Traffic 4
CTR 2.89%
Click 202
Engagement 89
CPC Rp205
Meta Ads Performance
Meta Ads Message 1
CTR 1.8%
Click 177
CPC Rp197
Meta Ads Message 2
CTR 1.09%
Click 262
CPC Rp146
Meta Ads Message 3
CTR 4.28%
Click 157
CPC Rp100
Google Ads Performance
Daily Budget: Rp17000
Placement: Central Java, Yogyakarta
Duration: 1 Week
Paid Ads Result
152
55
Leads From Google Ads & Meta Ads
Sales
IDR 22M
Total Revenue
45
X
ROAS
45X Return of Ads Spent
Metrics
Target
Result
Status
IMPRESSIONS
10.000
43.714
KPI CHECKLIST
REACH
5.000
38.439
CLICKS (CTR)
DEPENDS ON CTR
2.204
VIEWS
5.000
38.355
CTR
0.5 - 1%
2.33%
TOTAL ENGAGEMENT
500
848
ENGAGEMENT RATE
2%
8,26%
CONVERSIONS
30 LEADS/SALES
152/55
ROAS
-
44.9
By Olenka Creative
project-3
OLENKA
creative
A small local creative service for your business.
@olenka.creative
By Olenka Creative
This Is Our History
Olenka Creative was founded with a passion for creativity and a keen eye for artistry. It all began in 2021 when a group of talented individuals with diverse backgrounds in photography, design, and marketing came together with a shared vision. The goal was to combine their skills to create a dynamic and innovative creative agency that would cater to local businesses in need of exceptional product photography and social media marketing services.
@olenka.creative
By Olenka Creative
About Our Service
See what we have to serve
Photo Products
Digital Marketing Services
Social Media Content Making
Rent Creative Studio
@olenka.creative
By Olenka Creative
My Role
My role as the CEO and Business Owner of Olenka Creative is to provide strategic leadership, drive operational excellence, cultivate client relationships, and ensure the financial health and growth of the company. My vision, creativity, and ability to navigate the creative landscape will play a pivotal role in positioning Olenka Creative as a trusted and innovative player in the industry.
Strategic Vision and Direction
Operational Leadership
Business Development and Client Relations
Financial Management and Growth
- Develop and communicate a clear and compelling vision for Olenka Creative, aligning with the company's mission of using art to enhance businesses.
- Formulate long-term and short-term strategic plans to steer the business towards sustainable growth and expansion.
- Identify emerging trends and opportunities in the creative and marketing sectors, ensuring the company remains innovative and adaptable.
- Oversee day-to-day operations, ensuring efficient execution of product photography and social media marketing services.
- Establish and maintain high-quality standards for all creative work, fostering a culture of excellence and creativity within the team.
- Manage resources effectively, including human capital, equipment, and technology, to optimize productivity and service delivery.
- Act as the face of Olenka Creative, building and nurturing strong relationships with clients, partners, and stakeholders.
- Identify and pursue new business opportunities, strategically expanding the client base and revenue streams.
- Collaborate with the team to customize creative solutions that address clients' unique needs, fostering client satisfaction and loyalty.
- Develop and manage the company's financial strategy, including budgeting, forecasting, and financial analysis.
- Monitor key performance indicators (KPIs) and financial metrics to ensure the business is on track to meet revenue and profitability goals.
- Make informed decisions regarding resource allocation, investment, and cost management to drive sustainable growth and profitability.
By Olenka Creative
Our Best Works
Handle Lidi Si Umang Instagram Post Content , develop photo products brief and moodboard to optimize their engaging content.
@olenka.creative
By Olenka Creative
Gallery
@olenka.creative
By Olenka Creative
Platform Highlights
Crafting Visual Stories for Success. Explore our dynamic social media portfolio where captivating product photography meets strategic marketing prowess. Elevate online presence with our artful approach, tailored to enhance client brand's allure and drive business growth. here is our social media marketing channel that we have :
(Upcoming Platform (Official Website, TikTok, etc.)
@olenka.creative
project 4-
hela celestial fragrance
creative and Innovative
www.reallygreatsite.com
Date//Time//Year
Brand Guidelines
Hela Celestial Fragrance
Introduction
Hela scanted candles have become a way to adjust the taste of life.
Hela candles have a fresh and pleasant fragrance. They are rich in appearance and beautiful in color. The natural plant essential oils contained in them give off a pleasant fragrance when burned. It has beauty and health care and soothes nerves. Purify the air and eliminate odors
Brief History
Hela Scented Candle was founded in 2022. The history our scented candles is quite interesting. Initially, people were more focused on lighting up their homes and other places and did not even consider using candles as a way to add fragrance to a room. Over time, with more discoveries, Hela came up with the idea of scented candles, from the fragrance that we create we hope Hela can bring a relaxation, calming, and joy into your room..
2023 Development
What I do
Collect Product Sales
Conduct Marketing Channel and Promotion
Develop and Launch Products
products
catalog
60k
deep breath
Eucalyptus oil can promote feelings of a clear mind and relaxation.
60k
lime shade
The smell of citrus is calming and also elevates mood
60k
flower dream
has the effects of clearing away heat and worries, moisturizing the lungs and relieving cough,
60k
lavenne
has a calming, soothing and balancing effect, can restore tension to a calm state, help sleep and relieve headaches.
60k
45k
45k
45k
cotta wind
semilir
pucuk
sennja
has a strong blend of sweetness, florals and the zestiness of the fruit bring you freshness and joy.
Lavender scented fragrance reed difuser, gives a calm feel and can improve sleep quality.
reed diffuser with lemongrass aroma, refreshing and giving a therapeutic effect to the air around your space.
reed diffuser with coffee aroma, brings a pleasant twilight feel into your room.
Page 07
Social Media Report
05
Official Marketing Channels
helacelestialfragrance
hela-celestial
Instagram
Tiktok
Landing Page
@hela.celestial
helacelestialfragrance
Best Meta Ads Performance
Sukma bintang cahyani
Let's Connect and Get in Touch
connect with Me
FIND MY RESUME HERE
Contact Information
Address
Email
Phone
Semarang, 50246 Indonesia
sukma bintang cahyani
sbc
OLENKA
creative